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Sunday, September 20, 2020

CBS All Entry Will Rebrand As Paramount Plus

CBS All Entry will rebrand into Paramount Plus early subsequent 12 months.

Based on Variety, the streaming service’s new identify will coincide with one other enlargement of its unique programming efforts in addition to its catalog of programming drawn from the current merger of Viacom and CBS company’s archives. 

“Paramount is an iconic and storied model beloved by shoppers all around the world, and it’s synonymous with high quality, integrity and world-class storytelling,” mentioned Bob Bakish, president-CEO of ViacomCBS. “With Paramount Plus, we’re excited to ascertain one world streaming model within the broad-pay section that can draw on the sheer breadth and depth of the ViacomCBS portfolio to supply a unprecedented assortment of content material for everybody to take pleasure in.”

Among the many new exhibits within the works for the streaming platform is one other reboot of The Sport, the Mara Brock Akil comedy spinoff of Girlfriends that final aired on BET from 2011 to 2015. Lioness, a CIA drama collection by Taylor Sheridan, and The Supply, a scripted 10-episode restricted collection primarily based off of Francis Ford Coppola’s The Godfather.

RELATED: Top 10 Shows To Check For In 2020

Except for new programming, Paramount Plus can even provide a library of exhibits from ViacomCBS’ networks, together with BET, CBS, Comedy Central, MTV Nickelodeon and extra. BET, Comedy Central and different imprints can even produce unique collection for Paramount Plus.

“The response from shoppers in simply the early weeks of the service’s enlargement already illustrates the great alternative forward of us in bringing these phenomenal ViacomCBS manufacturers collectively in a single premium streaming residence underneath the brand new Paramount Plus identify,” mentioned Marc DeBevoise, chief digital officer of ViacomCBS and president-CEO of ViacomCBS Digital, in keeping with Selection.

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