Jodie Heisner

Web videos Is yours helping or hurting you

Web videos: Is yours helping or hurting you?

By Jodie Heisner

So you’re on the internet video bandwagon or perhaps you’re thinking about jumping on? I hear it all the time; “So and so from my networking group says he can shoot a video for my website….  So and so says I need a video to increase my SEO.”

Submitted by Jodie Heisner

Great! Increase your SEO, be a part of the internet video revolution, be current, plus it’s pretty much free marketing right?  Sounds awesome.

Here is the problem….you’ve never been on camera before!!! Many of you rarely even speak to an audience. 

This is your new client’s first impression of you!!!

If someone is thinking of hiring you the first thing they do is go to your site. If you have a video there, they WILL click on it. Do you really want their first impression to be of you saying umm and uhh every other sentence? Looking like a deer in headlights? Sounding so rehearsed you appear robotic? Or so unscripted you appear unorganized and flighty?

Being on camera is not as easy as it looks. It is a craft that takes years to develop, so what makes you think you can do it on a whim?

I don’t mean to be harsh here, but I see so many web videos either looking like infomercials or amature hour. It’s painful. Yes, it many help your SEO, but it may hurt your bottom line; unless you do it the right way!

Doing it the right way:

  •         Prepare! Look at other people’s videos. Decide what you like and what you don’t. Steal ideas from the good ones and learn from the bad ones.
  •         Ask your most honest friend/ harshest critic their opinion about your plan. Practice with them.
  •         Hire a professional photographer/editor (At least for the main video on your site) (Contact me for references)
  •         Finally don’t be afraid to get some help. This video will probably be on your site for years. Coaching is an investment you will be happy you made when you and your clients watch that video over and over again. 

Bottomline Media Coaching can help you plan, prepare and practice. We can also give you the tools to take daily video blogs and updates to the next level.

If you’re not willing to put in some time and effort to make your website videos the best they can be, then it’s not the right medium for you.