B. J. Fogg’s Principle of Self-Monitoring: Applying computing technology to eliminate the tedium of tracking performance or status helps people to achieve pre-determined goals or outcomes. Click here for the full article.
Like all language, organized information can be persuasive. It “directs our thinking,” as biologist Stephen Jay Gould wrote about classification. Names on memorials are examples of organized information where arrangement defines a visitor’s experience. The thoughtful chronology of the Vietnam Veterans Memorial builds a space for individual remembrance. A World War I memorial does the same, but with a different arrangement strategy, reflecting the difference in the two wars. In contrast, the random arrangement proposed for the World Trade Center memorial almost derailed the project. Yet, in another context, random builds community at the Memorial Temples of Burning Man. Click here for the full article.
Program Initiation establishes the need for a Business Continuity Management (BCM) Program. This includes a policy, resilience strategies, recovery objectives, business continuity, operational risk management considerations and crisis management plans. The prerequisites within this effort include obtaining management support and organizing and managing the formulation of the functions or processes required to construct the BCM framework. Click here for the full article.
Businesses that continue to promote in a tough economy have a stronger and greater chance of a full recovery. Often one of the first things businesses do in a financially tough economy is cut back on advertising. Studies show the businesses that reduces their marketing are at risk of being forgotten. This is the best time to keep your "Open for Business" sign on. Clients may assume you are not ready to provide product or services , or worse, assume that you are out of business. Click here for the full article.
The other day I had an unwanted guest show up in my house. It was a little grey mouse. It took a liking to my books. As I was sorting through my collection I found a book I read a number of years ago, "Practical Mysticism" by David Samuel. Click here for the full article.
Increase your Marketing Readership with a Double Path Article. There are two types of readerships Analytical and Impulsive. So to get the most bang for your buck you need to appeal to these two personality extremes. While most sales letters appeal to one extreme at the expense of the other, you can very easily incorporate both. Click here for the full article.
What comes to your mind when you hear the word RISK? Well a lot of the ideas come from your professional and personal backgrounds. A risk to a banker or an accountant is different than a doctor or lawyer. If you are a small business owner, risk could be a “bad” thing that should be reduced or eliminated Click here for the full article.